WhatsApp Masterclass

Thanks for coming to
Conversations That Convert

You now have a clear plan for using WhatsApp to turn more enquiries into real conversations, and real conversations into bookings.

Paul Green holding a phone
The May Bonus

50%
off

When they're gone, they're gone.

If you want help getting this live, I've offered 50% off if you book in May.

I'm keeping this tight because I build these properly:

2

Done-For-You spaces

Full system design, copy, automation built and tested

4

Consultancy / Training spaces

Strategy, structure, and support while you roll it out

Quick Recap

The big points

Paul presenting on stage at ADCON

Premium businesses are not just judged by their experiences. They are judged by their communication.

And communication shapes how your value is perceived.

That's why follow-up matters so much in Education & Travel. You can run an amazing service… and still lose the booking if your replies are slow, unclear, or inconsistent.

A few key points we covered:

  • People want communication that's faster, easier, more conversational, and more convenient
  • SMS is fast, but limited (it's mainly transactional)
  • WhatsApp brings speed, trust, familiarity, and flexibility in one place
  • Speed feels like care
  • The 5 minute window matters (this is where conversion drops if you leave people waiting)
  • The key numbers (for the people you need to loop in)
The Numbers

Headline data points

Global

WhatsApp: 2B+ users worldwide

UK

90% of online adults used WhatsApp in 2025

20%

Email open rate

98%

WhatsApp open rate

2%

Email click rate

45%

WhatsApp click rate

11 hrs

Email reply time

90 sec

WhatsApp reply time

2%

Email conversion

15%

WhatsApp conversion

You don't need more leads.

You need follow-up that matches the quality of the lead.

What We Mapped

The flight plan

We mapped the full flow using the flight plan:

Take-Off

Capture & Guide

  • Entry points that start the conversation (website button, QR codes, virtual business card)
  • Clear next step options so people don't have to type loads
  • A welcome message that sets expectations

Cruise

Pre-qualify & Intent

  • 3 smart questions that collect context fast
  • Using the right format at the right time: text for speed, voice notes for tone, video for clarity, documents for forms, prices, guides

Landing

Follow-up That Moves

  • A simple follow-up process that checks in at the right time
  • Removes friction and offers a clear next step
  • Closes the loop politely

The Two Flows We Mapped

  • Inbound enquiry flow: website / QR / virtual business card
  • Outbound follow-up flow: what happens next after the enquiry

These two flows link together and stop leads going cold.

ADCON 2026 audience
Action

If you want to action this yourself

If you do nothing else this week, do these 3 things:

01

Add one WhatsApp entry point

Pick one place and add it:

  • Your website
  • Your email signature
  • Your sales pack
  • Your next event stand / brochure
02

Set your "5 minute cover"

Decide who replies fast (and what your holding message is if you're busy).

03

Install your two core flows

  • Inbound: welcome → 3 questions → next step
  • Outbound: check-in → simple reply options → next step → close the loop
Support

Want me to help you get it live?

Most teams don't struggle with ideas.

They struggle with:

  • Getting it written in the right tone
  • Getting the automation built properly
  • Making it easy for the team to run
  • Keeping replies fast without living on WhatsApp

That's what I do.

Paul speaking at ADCON 2026
Option 1

Done-For-You

2 spaces remaining

Best if you want this built fast and you don't want it landing on your team.

What you get:

  • Full system design
  • Message copy written for your business
  • Automation built and tested
  • Setup, improvement, and review

From £10,000 + VAT

From £5,000 + VAT

May bonus: 50% off — book before the end of May

Apply for Done-For-You →
Option 2

Consultancy / Training

Done-With-You — 4 spaces remaining

Best if you have a team who can implement, but you want the strategy, structure, and support.

What you get:

  • Clear implementation plan
  • Messaging built in your voice
  • Mapped to your campaigns and enquiry points
  • Support while you roll it out

From £6,000 + VAT

From £3,000 + VAT

May bonus: 50% off — book before the end of May

Book Consultancy / Training →
Process

How to secure the May bonus

01

Click Book a Strategy Call (or message me on WhatsApp)

02

We'll confirm which option fits

03

If it's a match, you'll get the 50% May rate and lock your space

Questions

Frequently asked questions

Get the slides

And if you want me to review what you mapped today, message me "BETA" on WhatsApp.

Paul on stage at ADCON 2026