FOR BUSINESSES WHERE EVERY SALE STARTS WITH AN ENQUIRY

More sales from the leads you're already paying for.

Whether it's a webinar sign-up, a booking request or a parent asking about places, most interest goes quiet before anyone has a proper conversation. I find where it's going, then design and build the WhatsApp conversations that turn more of it into sales.

You'll get a reply straight away.

Workshop £500 Consultancy £6,000 Done For You from £10,000 (all plus VAT)

200+ paying clients since 2022Former airline pilotAuthor, The Conversation GapAs featured in BBC News and the Financial Times
Paul Green speaking on stage at AdCon

Paul Green. Former airline pilot. I spot what your sales journey is missing.

How it works

Software is the autopilot. We write the flight plan.

  1. 1

    Find the gap

    Where interested people drop off, and why.

  2. 2

    Design the route

    What each type of buyer needs next, and when a person should step in.

  3. 3

    Build it on WhatsApp

    Automation for the routine. You for the moments that matter.

01 / The conversation gap

Most of your leads never say no. They just go quiet.

The webinar fills. The leads arrive. People put their hand up. A hand-raiser is not a person to broadcast at. That is where speed to lead matters, and where the Conversation Gap quietly opens.

They did not say no. And you'd already paid to get their attention. They got busy. And three weeks later they bought from someone who simply kept talking to them.

You do not need to shout louder.
You need to stay in the conversation.

Software automates the process you've got. We question it first.

The follow-up gap calculator

What has your follow-up gap already cost?

This is a deliberately simple planning model for the conversations that were warm enough to start, then did not get a useful reply in time.

This is not a revenue forecast. It is a deliberately simple planning model for the leads who show interest, then hear nothing useful soon enough.
Choose the shape of the opportunity
Start with a familiar shape

These are editable planning shapes, not sector benchmarks. Load the nearest one, then replace every number with your own.

Things you know
Our assumptions - shown, not hidden

These are sensible starting points, not numbers claimed about your business. Move them if your data says something different.

How fast do you usually reply now?

Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead as those that tried to contact the customer even an hour later.

The response-time statistic is from Harvard Business Review, "The Short Life of Online Sales Leads", 2011.

02 / The offers

More conversations. Designed the right way.

Find your route
01 / Done for you

Designed around your buyers.
Built to sound like you.

We design and build the conversations your leads need, test them, and hand your team clear instructions.

Interest captured Conversation qualified The right human takes over
From £10,000 + VAT

Want to build the front door yourself? Join the online Agent Workshop.

A useful first exchange

Start with context.
Not a pitch.

This is the difference: a useful first question, a considered response, then the right human taking over with enough context to be helpful.

Choose a situation. The preview changes; the principle does not.

Client FunnelsFirst reply, straight away
Private conversation

What are you trying to make happen right now?

I have a launch coming up.

Good. The useful question is where people currently go quiet after they register, show interest or attend.

That gives us enough context for a human to suggest the right route.

03 / Flight plan

Takeoff, Cruise, Landing.

Tuesday morning after the webinar: the replies are waiting, with enough context to know who is ready to talk.
You have not had to chase any of them.

01

Capture the moment

Takeoff.

Turn a click, QR scan or hand-raise into a conversation while the interest is still there.

02

Keep it moving

Cruise.

Qualify and nurture in your voice. Find out who is ready, who needs time and who is not a fit.

03

Make it human

Landing.

Bring in the right person, with the right context, when the conversation deserves a human.

Automation creates the room. You build the relationship. A high-value decision still needs a human. That is designed in, not bolted on.

Our AI policy

04 / The useful proof

Real workings.
Not just nice numbers.

Explore the results

Health coaching / Follow-up system

183 of 192

People replied.
Nine booked a session.

A six-day WhatsApp follow-up system. No team member involved in those bookings. The case study includes what the first version got wrong, too.

Read the full story
“

60% increase in webinar attendance. 100% increase in sales calls booked.

Ben Knight The Trade Tribe
“

100% WhatsApp open rate. 92% click-through rate.

Gemma Went Elevate Live Online
98%

of the room scanned a QR code.

Best audience capture. Around 75% on average.At Expert Empires 2026, a live WhatsApp prompt turned the audience into a permissioned follow-up list.See the event approach

Individual results, not a promise for yours.

Paul Green outside the Royal Crescent in Bath

05 / Meet your strategist

Former pilot.
Still a fan of
a proper system.

For over a decade I flew commercial aircraft across Europe. Systems, checklists, decisions under pressure. Then 2020 grounded the industry, and me with it.

What I noticed next was that businesses were brilliant at generating interest and hopeless at following it. Not because they were lazy. Because nobody had built them a system for it.

Every journey I design still follows a flight plan.

A little more about Paul
Paul Green ShowreelA short introduction to Client Funnels and the work.
Watch

Less broadcast. More human.

What this will not do.

It will not close your high-ticket programme for you. First-pass conversations, qualification and follow-up, yes. A serious decision still needs you.

It will not fix an offer that is not selling. WhatsApp makes a working offer work harder. It does not rescue a broken one.

It is not hands-off. You own your accounts, approve your voice and stay responsible for the business. We build the system around that.

Less overthinking. More talking.

Your next client might just need a conversation.

This is not a funnel with a trapdoor at the end. It is the first useful exchange, with enough context for the right next step.

  1. 1You send one line about what you are running.
  2. 2You get an instant reply asking one useful question.
  3. 3If it is worth a proper chat, I take it from there with the context already in hand. If it is not, I will tell you.
You'll get a reply straight away.