19 April 2025
PRESS, MEDIA AND SPEAKING
From the cockpit to the conversation.
Paul Green is a former airline pilot and the founder of Client Funnels. He helps businesses make more sales from the leads they already have, by designing the WhatsApp conversations that turn interest into customers. His story has featured on BBC News, BBC Breakfast, The Times and the Financial Times, and he speaks to business audiences across the UK.
Featured coverage
In the press
How an airline pilot grounded by the pandemic ended up building a business on better conversations.
BBC
Weather: Beyond the Forecast
How pilots stay calm in storms, from simulators to keeping passengers at ease.
Watch2022
BBC News
Former airline worker: It would be like going back to an ex
ReadJune 2021
Financial Times
Don't get swamped by the great resignation wave
Pilita Clark on the Great Resignation, featuring Paul's move from the flight deck to his own business.
ReadMay 2021
AeroTime
Pilot secrets help NHS staff
How Paul used pilot decision-making techniques to support frontline NHS staff during COVID-19.
Read11 April 2021
The Sunday Times
Ventures of the virus
The businesses born in the pandemic, including Paul's.
ReadOctober 2020
BBC News
The aviation workers starting new businesses
Made redundant twice in just over a year, Paul turned pilot thinking into a business.
ReadThe Times
Why the great resigners are going back to work
Why Paul isn't one of them: he's not going back to flying.
Read2025
StudyTravel Network
No Fluff Fest 2025 report
Paul's session on WhatsApp for student recruitment.
ReadApril 2025
The Industry Leaders
Using WhatsApp to grow a business
An article by Paul.
ReadResults from the stage
The room does not just listen. It moves.
Across events, an average of around 75% of the room joins the conversation. 98% is the best single result so far.
Speaking highlights
On stage
Paul speaks to rooms of business owners, sales teams and sector audiences about why interested people go quiet, and how better conversations bring them back. Every talk ends with the audience doing it live: they open WhatsApp and start a conversation from their seat.
"Ex-pilot turned sales rebel, Paul Green helps bold business owners turn WhatsApp into their highest-converting sales channel, without cold DMs, clunky funnels or big ad budgets."The Big Festoon, announcing Paul as keynote speaker
Speaker
Expert Empires 2026
Hilton Wembley, January 2026. A room of around 700, on a bill with Fearne Cotton, Eddie Abbew, Jon Penberthy and Lisa Johnson.
Keynote speaker
The Big Festoon Spooktacular
Bolton Stadium Hotel, October 2025. Talk: The Great Personal Space Invasion.
Speaker
Momentum Unlocked
Stormont Hotel, Belfast, June 2026.
Speaker
Socially Conscious Entrepreneurs Conference
NatWest Conference Centre, Bishopsgate, London, October 2025.
Named trainer
BETA UK
Conversations That Convert: a four-hour WhatsApp masterclass for the youth and student travel industry, Holborn, London, May 2026.
Event detailsSpeaker
No Fluff Fest 2025
WhatsApp for student recruitment, Manchester, January 2025.
See every event
11 June 2026Momentum UnlockedSpeakerStormont Hotel, Belfast
6 May 2026BETA UKNamed trainerFour-hour WhatsApp masterclass, Holborn, London
2026AdCon 2026SpeakerAdCon stage appearance
30 to 31 January 2026Expert Empires 2026SpeakerHilton Wembley
30 to 31 October 2025The Big Festoon SpooktacularKeynote speakerBolton Stadium Hotel
6 October 2025Socially Conscious Entrepreneurs ConferenceSpeakerNatWest Conference Centre, Bishopsgate
10 to 11 September 2025Ideas Fest 2025Workshop leaderTring, Hertfordshire
21 to 22 May 2025Expert Empires 2025SpeakerHilton London Wembley. Speaker and Silver Partner.
19 May 2025Atomic MasterclassMasterclassWith Andrew and Pete
24 April 2025ST Alphe Secondary FocusSeminar speakerNo Fluff: Engage + Follow-up Masterclass
3 to 7 March 2025Atomicon Big Networking WeekSpeakerOnline
30 January 2025No Fluff Fest 2025SpeakerManchester
Talks
Talks
Three talks, each built to change how a room thinks about follow-up, and each ending with the audience starting a real conversation.
Conversations That Change Business
Most businesses don't have a lead problem. They have a conversation problem. Paul shows where interested buyers quietly slip away, why more email won't bring them back, and how a well-designed WhatsApp conversation turns attention into sales.
Mayday, Mayday
Pilots are trained to stay calm, follow the checklist and make good decisions when things go wrong. Paul takes those cockpit habits into business: how to respond fast, keep the human in charge and stop good leads crashing before they land.
The Great Personal Space Invasion
The phone in your pocket is personal space, and businesses are queuing to get in. Paul's keynote from The Big Festoon on how to earn a place in someone's WhatsApp, and what happens when you abuse it.
Watch the keynoteWhat Paul talks to journalists about
Story ideas
Paul is happy to comment, explain or be interviewed on these. A WhatsApp message is the fastest way to reach him.
From the flight deck to founder
Made redundant twice when flybmi and then Flybe collapsed, Paul built a business on the skills he learned as a pilot: checklists, calm decisions and clear communication under pressure.
Why your customers read WhatsApp and ignore your emails
What happens when businesses move follow-up to the channel people actually reply on, and where it goes wrong.
The cost of a slow reply
Most enquiries arrive outside office hours. Why the business that replies first usually wins, and how small firms can compete.
AI that knows when to hand over
How businesses are using AI on WhatsApp to answer leads instantly, and why the best systems still put a human in charge of the moments that matter.
Podcasts
On other people's microphones
Conversations about WhatsApp, sales, reinvention and what happens after someone raises their hand.
Explore AI with Matt HarmsworthHe Turned It Into a Sales MachineJuly 2026Beauty Business MattersWhy WhatsApp is the New Email for Beauty BusinessesFebruary 2026Mastering Business GrowthWhy WhatsApp Is the Most Powerful Untapped Marketing ChannelNovember 2025Empire Builders with Nick JamesThe WhatsApp Breakthrough: Turn Cold Leads Into 10K SalesMay 2025The Soul Led Success ShowDiscover WhatsApp Strategies to Generate More SalesDecember 2024WealthTalk / WealthBuildersWhatsApp for Business GrowthListen
Independent case study
What others have written about us
How Client Funnels boosted revenue by six figures using a Quiz
ScoreApp's customer story on how Client Funnels used a quiz to qualify leads before sales calls, generating around 1,000 leads in its first month.
Read the case studyOfficial WATI partner. Client Funnels is a WATI partner and may earn a referral fee. See the partner announcement.
Press kit
Everything you need for a programme, article or event listing.
Bios
Copy Paul accurately.
Short bio
Paul Green is a former airline pilot and the founder of Client Funnels. He helps businesses make more sales from the leads they already have by designing the WhatsApp conversations that turn interest into customers. His work has featured on BBC News, BBC Breakfast and in the Financial Times.
Long bio
Paul Green is a former airline pilot and the founder of Client Funnels, a UK consultancy that helps businesses turn WhatsApp into their best sales channel. Paul trained at CAE Oxford Aviation Academy and flew across Europe for flybmi and Flybe. When both airlines collapsed, he took what the cockpit had taught him about systems, checklists, calm decisions under pressure, and applied it to sales. His story has been covered by BBC News, BBC Breakfast, The Times, The Sunday Times and the Financial Times. Today Paul designs and builds the WhatsApp conversations that close the gap between someone showing interest and someone buying. His Sales & Marketing Flight Plan® is used by coaches, consultants, educators and service businesses. He speaks at events including Expert Empires and Momentum Unlocked, and his book, The Conversation Gap, is forthcoming from Rethink Press. Before flying, Paul was a theatre lighting designer, working with the Royal Opera House and Rambert Dance Company. He lives in Bath.
Less overthinking. More talking.
Planning an event or a story?
Tell Paul who's in the room, or what the story is, and what you need it to do. You'll get a reply straight away.
Message me on WhatsAppWhatsApp: +44 1225 699 069You'll get a reply straight away.
Prefer email? paul@clientfunnels.co.uk