Resources

Better ideas.
Useful next moves.

The practical thinking behind Client Funnels: what to say next, when to automate, and where a human should take over.

Choose your next move

A proper resource should earn its space.

Showing 5 of 5 resources

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Essays for better follow-up.

Practical thinking on speed to lead, qualification, automation and the conversations that keep a good lead moving.

Browse the essays

Read

The Conversation Gap.

The opening chapter of Paul Green's practical book on what happens after a lead raises their hand.

Explore the book

Reference

The language behind the system.

Clear definitions for the Sales & Marketing Flight Plan, conversation agents, handover logic and the Conversation Gap.

Open the glossary

Reference

Press, podcasts and speaking.

A practical media page for journalists, event bookers and anyone who wants the public record behind the work.

Open press and media

Events

Paul Green: speaker one-pager.

A concise overview of Paul’s keynotes, practical workshop formats and what an event needs to make audience capture work.

Download the one-pager

The Conversation Gap

You do not need more leads.
You need a better next conversation.

The Conversation Gap is about the commercial space between a lead showing interest and a person being ready to buy. It is where follow-up gets delayed, context gets lost and good opportunities quietly disappear.

Request the opening chapter on WhatsApp. The book delivery agent will use the message to route your request before the full book is released.