ONE-DAY LIVE BUILD WORKSHOP · TUESDAY 17 NOVEMBER · 10AM–3PM UK · 20 PLACES
Stop collecting leads. Start conversations that lead somewhere.
Build your own AI-powered Magnet on Instagram or WhatsApp in one guided day. Turn audience engagement into qualified sales conversations by giving people personalised results, understanding their needs and identifying who’s ready to buy.
One day. One working, testable Magnet. A clear route to launch.
Book my place · £500 + VAT
Check if it’s right for me on WhatsAppExperience the same conversational technology you’ll learn to build.
Tuesday 17 November 202610am–3pm (UK)20 places
Live online with Paul Green · £500 + VAT · Software paid separately. Full costs below.
The problem
You’re getting attention. But what’s happening to it?
You make the Reels. Write the posts. Run the webinars. Turn up at the events. Maybe you are even paying for ads.
People show interest, ask for your free guide or register for something. And then? They get a PDF. Or an email sequence. Or a message saying, “Here’s the link.” You still do not know what they want, how close they are to buying or whether they need to speak to somebody.
The problem is not always a lack of leads. It is the gap between someone showing interest and having a useful conversation. Treat a ready buyer, a curious prospect and someone who needs reassurance the same way, and opportunities sit there gathering digital dust.
The big idea
A lead magnet should do more than collect an email address.
Introducing The Magnet: an AI-powered conversation that delivers something valuable to the prospect while helping you understand what they need.
Useful for them. Revealing for you. Better conversations for both.
Choose where the conversation happens
Same method. Your audience’s channel.
Your audience does not have to follow your funnel. Meet them where they already are.
Instagram Magnet
For coaches, experts and creators whose prospects engage with posts, Reels, Stories and DMs. Give people a useful reason to begin a conversation inside Instagram, then tailor what happens next.
WhatsApp Magnet
For webinars, events, landing pages, lead campaigns and audiences who prefer WhatsApp. Start the conversation, deliver the personalised result and guide each prospect to the next step.
Both routes use WATI and Astra. You choose one channel to build during the workshop. Specific entry points and live deployment depend on account permissions, platform functionality and setup. The outcome is a working, testable first version and a launch plan, not guaranteed third-party approval.
The three-person test
Three people are interested. Should they all get the same follow-up?
I’m ready. Can someone help me?
Your Magnet identifies buying intent and points them towards a sales conversation.
I like this, but I’m not convinced yet.
Your Magnet can recommend the right case study, explanation or reassurance.
I’m exploring. Not ready to buy.
Your Magnet can give them a useful result and, where appropriate and permitted, an option to hear from you later.
That is the shift: a buying journey built around what people need, rather than a funnel that treats everybody identically.
Book the workshop · £500 + VATWhat you’ll leave with
Build it on the day. Keep moving afterwards.
What you build on the day
Your working Magnet
One working, testable AI-powered conversation for your chosen channel, built around a useful outcome for your ideal customer.
Your buyer qualification logic
The questions and signals that help distinguish people ready to buy from people who need more information or time.
Your next-step journey
Clear routes towards a call, further information, nurture or human handover, with a person in control when it matters.
Your launch flight plan
A practical route for testing your Magnet, connecting the appropriate entry point and beginning to promote it.
What supports you afterwards
Agent Starter Kit
Prompts, setup instructions, a conversation structure template, tone-of-voice worksheet, testing checklist, launch checklist and example Magnet journeys.
Buyer Intent Playbook
Signals that someone is ready to buy, questions that reveal urgency and fit, nurturing routes and human handover rules.
Launch Kit
Instagram and WhatsApp messaging, CTA examples, a simple launch sequence, promotion prompts and a first-week optimisation checklist.
7-Day Flight Check
Seven days of post-workshop support, including one scheduled group check-in or office-hours session for early implementation and launch questions.
48-hour recording
A short replay window so you can revisit the live build while keeping the focus on having your Magnet working within seven days.
What the first eight webinar buyers receive
Personal Preflight Review: a custom-built prompt for your business
Prepared specifically for you to upload and use live during the workshop.
The Working Magnet Promise
Build your Magnet with us. Or we’ll help you finish it for free.
Complete your pre-work, attend the workshop live for its entirety and have access to the required software, and you’ll leave with the agreed working Magnet, qualification logic, next-step journey and launch plan.
If you do not achieve those deliverables because of a problem with our workshop instruction or delivery, we’ll provide a private 60-minute Build Rescue session at no additional cost. If we still cannot deliver the agreed outputs, we’ll refund 100% of your workshop fee.
No promises of overnight riches. No guarantees of a specific number of leads or sales. This applies only to participants who complete the preparation, attend the workshop live for its entirety and meet the supported platform requirements. Third-party outages, external approvals and unsupported integrations are excluded.
You are not coming away with another notebook full of AI theory. You are building a first version for your actual business and have seven days to put it into action.
Book my place · £500 + VATWebinar-first access
Webinar attendees get the first opportunity to join.
Attendees of the Monday 2 November webinar receive first access to the workshop for 24 hours. After that, any remaining places become available publicly.
The first eight eligible webinar buyers also receive a custom-built prompt prepared specifically for them to upload and use live during the workshop.
How the day works
A guided build, not a lecture about what you might do one day.
Before the workshop: Complete your preparation, select Instagram or WhatsApp, confirm WATI/Astra access and decide on the result your Magnet will deliver.
During the workshop: Work through the proposition, build the conversation, shape its qualification logic, define the next steps and test it together.
After the workshop: Follow your launch route, test with suitable users and make your first improvements. Full deployment may require further setup, approvals or integration work.
You bring the knowledge of your customers. I bring the method and guide the build. No coding required, but you do need to complete the preparation and make decisions about your business.
Who it’s for
Something worth selling. People already showing interest.
This is for established coaches, consultants and expert-led business owners who have an offer that already sells, get leads or consistent engagement, want to qualify people earlier and can dedicate one day to a guided build.
Proof from Client Funnels systems
Built in the real world. For real people.
Results disclaimer: The quantified examples below are attributed client or internal examples, not results achieved by workshop attendees. They are not promises or forecasts. Your results depend on your offer, audience, implementation, platform permissions and follow-up.
Rethink Press
More than 100 qualified leads across two events.A conversational book-coach experience helped people explore whether they had a book worth writing while qualifying prospective customers.
See the resultsInternational School of Bremen
12 enquiries in 14 days. All 12 later enrolled.A conversational enquiry journey supported families exploring admissions while the school was closed.
See the case studySustainable Change
183 of 192 people replied. Nine booked a session.A six-day health-coaching pilot opened conversations, surfaced real barriers and booked sessions without the team touching each conversation.
See the case studyThe Trade Tribe
60% more webinar attendance. 100% more sales calls booked.A WhatsApp route gave people who were ready for a conversation a better next step instead of making everyone wait for the webinar.
Read the exampleClient Funnels internal example
257 conversations in a month. 90.3% resolved without a person.An internal example of what a well-bounded conversational system can handle. This is not a client result.
See the evidence policyOther real-world Magnet experiences
Helped aspiring authors find a book concept and title built around the people they want to reach.
Turned an ATOMICON event into an interactive escape-room experience using WhatsApp as part of the event itself.
Used pre-retreat answers to help attendees find more useful conversations in the room.
Software and costs
The workshop fee and the software you own are separate.
Workshop: £500 + VAT, one-off.
You own and pay for these accounts. Other usage-based charges, third-party fees or taxes may apply, so check current provider terms before purchase.
Secure my place · £500 + VATQuestions
The useful things to know before you book.
Can I build for Instagram instead of WhatsApp?
Yes. You choose Instagram or WhatsApp for the Magnet you build during the workshop. Both supported routes use WATI and Astra. We guide one build, not two separate completed deployments.
Does Instagram mean I don’t need WATI?
No. For this workshop, WATI and Astra are required for the supported Instagram build as well as the WhatsApp build.
Do I need to be technical or know how to code?
No coding is required. You will work through the build live with preparation guidance and templates. You still need to be comfortable following software instructions and making decisions about your business.
I’ve already got another platform. Can I use that?
You can apply the strategy to compatible software, but the supported workshop build uses WATI and Astra. You will need to establish whether your own platform supports the same functions and handle your own setup and integration.
I’ve tried a chatbot or WhatsApp automation before. Why would this be different?
The aim is not to automate a link delivery or send everyone the same sequence. We design a conversation that gives an individual a useful result, identifies their intent and chooses a more appropriate next step. It is the journey that matters, not the number of automated messages.
What if people don’t want to speak to AI?
They should know when AI is involved and have a meaningful choice about engaging. Your Magnet needs to earn that conversation by giving them something worthwhile. Human handover remains part of the design.
Will my Magnet be live by 3pm?
You will be working towards a testable first version during the workshop. Going fully live may require permissions, third-party approvals, entry-point configuration, testing and other work afterwards. We give you a launch route, but we do not promise platform approvals or deployment times outside our control.
Will it generate leads or make sales for me?
No one can responsibly promise that from a one-day workshop. The Magnet is designed to help you have better conversations and understand buying intent. You still need to attract prospects and follow up effectively.
How much is the software?
WATI is £120/month. Astra gives you 100 free credits/month, with an £80/month paid tier if you need extra capacity. Additional platform or usage charges may apply. You hold and pay for your own accounts.
Do I get a recording?
Yes. You will receive a recording for 48 hours after the live workshop. This is deliberately a live working session, not a self-paced course: the aim is for action takers to have a working Magnet within seven days.
What if I want someone to do all of this for me?
The Magnet is Done With You. For a Done-For-You build, explore our implementation services instead.
One live day. One working first version.
Stop sending everyone the same thing and hoping they eventually buy.
Build a Magnet that delivers useful value, starts a real conversation and helps you identify the right next step.
£500 + VAT · Tuesday 17 November · Maximum 20 participants
Book my place · £500 + VAT
Check if it’s right for me on WhatsAppExperience the same conversational technology you’ll learn to build.
If your offer is not ready for this, we will tell you. We would rather give you a useful no than sell you the wrong thing.