The gap
Attention is not the same thing as intent. The gap opens when a person is interested but no one has a useful way to continue.
Client FunnelsThe
Conversation
Gap.Paul Green
Conversation
Gap.Paul Green
The Conversation Gap
The leads are there.
The conversation is missing.
A practical book for expert-led businesses that have enough attention, but not enough useful follow-up once someone shows interest.
The opening chapter explains why good prospects go quiet, why broadcast rarely fixes it, and how to create the next sensible conversation without turning your business into a robot.
No pitch unless you ask for one. I usually reply within a few hours on a working day.
The system
Use automation to capture context and keep pace. Keep the moments that need judgement, nuance and a commercial brain for a person.
The handover
A good sales conversation does not restart. It arrives with the right context, at the point where a human can actually help.