Insight
What 98% of a room scanning a QR code taught me about event follow-up
The flawed belief: an event ends when people leave the room. The useful bit can start in the 30 seconds before they do.
A QR code is not a funnel
At Expert Empires in 2026, there was no pitch and no landing page. A simple QR code opened a route to carry on the conversation. 98% of the room scanned it because the next step was clear and easy.
Capture beats collection
A badge scan or an email address is an administrative fact. A WhatsApp conversation is permission and context. It lets an attendee tell you what made them scan, while they still remember the session.
The practical next step
For your next event, create one reason to scan and one first question. Do not make people choose from six buttons or complete a form in a corridor.
Want to apply this to your own follow-up?
Message me on WhatsApp. You will get an immediate reply, and a human takes over when the conversation needs one.
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